Circular Fashion at Scale: Supply Chains & Storytelling

This panel brings together a brand, a supplier, academia and RE&UP to explore how circularity in fashion can move from ambition to reality. We will look at how next-gen fibers are already being integrated into collections, how collaborative business models make circular materials cost-competitive and scalable, and what it takes for supply chains to adapt with traceability and alignment.

Finally, we will discuss how to communicate these efforts effectively - turning circularity into a story that resonates with both industry stakeholders and consumers.

Program

Moderator:
Margherita Verlicchi, Menabo Group

Speakers:
Alessandro Bondavali, VP Marketing & Merchandising, GUESS Europe (TBC)
Federico Corneli, CEO, C&S
Romana Ando, Professor of Sociology, La Sapienza University, Rome
Marco Lucietti, Head of Global Marketing & Communications, RE&UP