Forum of Responsible Communication – Sustainable or Competitive? How Communication Resolves a False Dilemma

Technical partner: Amapola

Does being sustainable mean giving up competitiveness? This is the question—explicit or implicit—that runs through public debate, the business world, and policy decisions today. And yet, data, research, and real-world experiences tell a different story: one of companies that innovate because of sustainability, that strengthen their market position by adopting ESG strategies, that attract new talent and build trust through transparency. And, notably, they are better prepared to face the climate crisis.

The 2025 Forum of Good Communication starts here, tackling one of the key issues of our time: how communication can help overcome misleading narratives, generate trust, and promote a new vision of development.

Representatives from the worlds of science, communication, and journalism, together with corporate leaders, will engage in an open and practical dialogue about tools, metrics, and communication strategies—demonstrating that sustainability and competitiveness can—and must—go hand in hand.

Event promoted by:
Ecomondo, FERPI, the Ministry of the Environment and Energy Security, and the Order of Journalists of Emilia-Romagna.

Participation in the event qualifies for continuing education credits for journalists.

Program

Institutional Greetings
Filippo Nani, President of FERPI
Alessandra Astolfi, Global Exhibition Director, Green & Technology Division, Italian Exhibition Group
Fiorella Corrado, Head of Press Office and Communication, Ministry of the Environment and Energy Security
Representative of the Order of Journalists of Emilia-Romagna (TBD)

Dialogue 1
Truth, Trust, Conflict: The Challenge of Scientific Communication in the Age of Complexity

Bruno Mastroianni, Content creator, journalist, philosopher, and author
in conversation with
Giuliano Greco, Director of Communication and External Relations, Italian Institute of Technology (IIT)

Dialogue 2
Crisis, Equity, Trust: Sustainability Depends on Addressing Real Needs

Aurora Audino, Senior Officer, Executive Office, Sustainable Energy for All (SEforALL)
in conversation with
Federico Ferrazza, Director of Green & Blue, GEDI

Dialogue Moderator
Sergio Vazzoler, "Responsible Communication" Committee, FERPI, and Co-Founder of Amapola

Roundtable Discussion
Unmasking False Dilemmas: A Team Effort

Moderator:
Fiorella Corrado, Head of Press Office and Communication, Ministry of the Environment and Energy Security

With contributions from:
Massimiliano Pontillo, Pentapolis, Eco in città, Ultima Bozza
Giovanni Mori, Lifegate
Chiara Bolognini, ISPRA
Marzia Chiesa, Sodai & AssoESG
Damla Özlüer, Do Not Smile International Network