Graduated in biological sciences in 1994 at the University of Milan, he began working in the R&D laboratory and then followed the commercial development of the family company specialized in the production of cosmetics for third parties. In 2000 he becomes the CEO of the company.
Over the years, Pink Frogs Cosmetics has become a point of reference for cosmetic market brands both nationally and internationally.
Always engaged in sustainability topics, it is in 2009 that he lays the concrete foundations of what will be his sustainability journey gradually grown to embrace real awareness campaigns both at environmental and social level. Among the awards achieved, he has twice won the Responsible Care Award.
In 2018 Matteo Locatelli is elected Vice President of Cosmetica Italia after being for seven years the president of the Third Parties Cosmetics Producers Group. Since 2012 he is the Sustainable Development Advisor of the Association.
In 2019, the 40th anniversary of Pink Frogs, his first Sustainability Report is published, certified according to the GRI (Global Reporting Initiative) standards, endorsing it as the first Italian cosmetic company to obtain this certification.