From Sustainability to Circularity - Codesign and open innovation in the packaging value web
- Thursday, November 10, 2022
- 14:00 - 18:00
- Workshop Room B1 pav.
Organized by: Ecomondo Scientific Technical Committee & Osservatorio Innovazione Packaging - Advanced Design Unit Department of Architecture, University of Bologna
The circular design of resources involves redesigning the relationships within the supply chain and thinking in system terms. The Packaging System has undergone profound shake-ups and transformations in recent years, and circularity is no longer just a possibility, but a real strategy to enable the sector to feed itself, people to benefit from consumer products, and the planet to sustain us.
In this meeting, the Packaging Innovation Observatory (Osservatorio Innovazione Packaging) - a transversal competence centre that aims to connect actors and disciplines in the sector, to aggregate and rework knowledge, to trigger innovation - investigates with witnesses and case studies the strategic importance, in view of circularity, of collaboration (enabled by co-design) and open innovation.
Shared and porous participation is necessary, in fact, especially in projects aimed at circularity and sustainability, where the active role of the consumer and co-participation between responsible actors from different areas (political, economic, social, environmental) are essential for the success of the projects, and to face common challenges and high objectives, overcoming the logic of market competition.
In fact, project collaboration is a tool that fosters communication processes between the main actors of the Value Web (Bouwman & Janssen, 2010) - a supply chain that is no longer linear but interconnected - allowing lines of responsible innovation in the packaging system to be defined and collective steps to be taken to address current challenges.
It is also increasingly evident that "innovation thrives in an open environment, where interaction with various stakeholders is seen as a resource of competitive advantage", and not as a limitation (Blok & Lemmens, 2015).
In this context of responsible innovation, through a systemic supply chain approach and collaboration between actors, sustainability outcomes are achieved - despite the difficulties - that have a greater impact than they would as individual actors.
Flaviano Celaschi, Packaging Innovation Observatory - Advanced Design Unit, Department of Architecture - University of Bologna
Clara Giardina, Advanced Design Unit, Department of Architecture - University of Bologna
14.30-15.00 Greetings and Introduction
Giacomo Bergamini, Rector's Delegate for Sustainability - Università di Bologna
Roberto Ricci Mingani, Head of Sector Sustainable Innovation, Enterprise, Production Chains - Emilia-Romagna Region
15.00-16.00 Designing a circular transition by co-creating with all supply chain actors: open innovation and participation in decision-making and design processes
Ladeja Godina Košir, Founder and Executive Director Circular Change, Co-chair CG ECESP
Alberto Palaveri, President – Giflex
Giulia Picerno, Study Centre for the Circular Economy - CONAI
16.00-17.15 Towards circularity: Italian best practices
Valentina Folli, Art Director - Icma Sartorial paper: a virtuous cycle to create high-end papers
Alessandra Fazio, Chairwoman - Fondazione Carta Etica del Packaging: a new packaging system culture for an ethical and conscious future
Laura Taraborrelli, Sales Manager - ALISPED: circular logistics in fashion sector
Barbara Bonori, Research and Development - Comieco: circularity in the cellulosic packaging chain
17.15-17.30 Questions and Answers
Session Chairs’ conclusions