PLASTIC VORTEX

A creative communication and awareness campaign on plastic waste

On November 9, 2011 EcoArt Project presents its creative communication campaign ‘Plastic Vortex 2012´ to raise awareness of plastic waste with a conference, an artistic work-in-progress and an educational section at the ECOMONDO Trade Fair in the city of Rimini, Italy.

EcoArt Project´s model is that of a creative platform, committed to the development of cultural and communication initiatives inspired by themes of sustainability, and now presenting PLASTIC VORTEX 2012, an international project that aims to spotlight the world of plastic through the channels of culture.

The name ‘PLASTIC VORTEX´ is inspired by the Pacific Trash Vortex, a huge floating island of waste, mainly plastic, that first formed in the Pacific Ocean in the 1950´s by the opposing action of the ocean's currents bringing plastic waste to a single point in the ocean where it was trapped and has continued to accumulate.
The PLASTIC VORTEX 2012 campaign will be developed during the year and will encompass multiple initiatives.  It will utilize a creative format that involves three different segments: corporate and institutional, educational and the contemporary art world. The objective is to develop a renewed and broadened awareness of the importance of recycling, waste separation and waste recovery and at the same time stimulate the promotion of  the "smart packaging" for the mass consumer products, development of new technologies for more ecologically-minded packaging of goods and the use of eco-friendly materials, such as bio-plastics whenever possible.

Our objective for the events is to encourage the birth of a ‘cultural´ network, welcoming and facilitating interaction between schools and universities, research institutes, engineers, designers, architects, businesses, institutions, associations, and consumers, in order to promote a socially responsible attitude toward the world of plastics and to contribute to creating an atmosphere conducive to identifying practical solutions. 

EcoArt Project will also present two contests that will be opened in 2012: Plastic Vortex Click & Ciak 2012, a contest for high school students in collaboration with the non-profit ‘Learn To Be Free´  and the Director General´s Office of the Italian Ministry of Education, Universities and Research, as well as the Plastic Vortex Call for Artists 2012, an international competition for artists.
 
Another ECOMONDO feature offered by EcoArt Project will be an artistic installation during the fair (held from November 9 to 12) and located in Hall B7.   An area of approximately 700 square meters will host the artistic intervention Plastic Vortex - Art Work in Progress: EcoArt Project artists will have access to all of the various plastic wrap and packaging waste that´s left over from setting up all of the trade fair stands. From this initial ‘mountain´ of plastic, cellophane, bubblewrap, and various other materials, will be born a significant art installation and a new surreal ‘environment´. In the same area, an Educational activity engage students and visitors to take part in this fascinating and original transfiguration creating spheres of different diameters available by rolling the plastic into balls. A variety of the balls will be produced to represent ‘planets´ of plastic, and will be placed inside the area and along the routes of the fair.

The activities at Ecomondo are made possible with the support of Kaspersky Lab, Officina Molinari and Primaprint.

Plastic Vortex is a spin-off project of the creative platform EcoArt Project, conceived by Pino Fortunato and powered by Fortunato Productions and Art For Promotion.

EcoArt Project - Tel: 06.83605226 - press@fortunatoproductions.com

www.ecoartproject.org