Boosting technology, business models and societal engagement for the implementation of the EU Mission Restore our Ocean and Waters in the Mediterranean

After one year from the launch in Rimini of the Italian HUB, BlueMissionMed CSA brings back all the Mediterranean stakeholders engaged with the EU Mission Restore our Ocean and Waters by 2030 to the Ecomondo Exhibition. BlueMissionMed, with all the co-organizers, embraces this opportunity to shorten the gap among innovative solutions and the business community, and, moreover, to enhance the business capacities to deploy innovative solutions. Demonstration activities for the innovative solutions, targeting different industrial sectors and covering the geographical variability of the Mediterranean, will be organized with the cooperation of the BlueMissionMed HUBs.

Transformative changes require profound societal engagement to be implemented. During the event, the winners of the Society4Med award will be presented to the whole stakeholder community to inspire similar activities across and beyond the Mediterranean basin. This award highlights the essential role of citizens and society in achieving the mission's goals, emphasizing the collective effort needed to restore our ocean and waters. By involving the public, fostering community initiatives, and promoting educational outreach, we aim to create a collaborative environment where every individual can contribute to the sustainability and health of our Mediterranean waters.

Additionally, with the help of the Business Country Desk platform, a matchmaking session will take place to connect sulutions and interested parties to business experts and investors. The networking also allows participants to connect with the winners of the Society4Med award, aiming to inspire and encourage participation in future actions, fostering a collaborative environment for ongoing societal and environmental impact.

Session Chairs

Fedra Francocci, CNR - BlueMissionMed CSA
Susanna Albertini, FVA – BlueMissionMed CSA

Programme

14.00-14.05 Introduction by the BlueMissionMed CSA Coordinator prof. Fabio Fava

14.05-14.15 Keynote speech from the EU Mission Restore our Ocean and Waters (EC) DG RTD

14.15-14.25 Keynote speech from the EU Mission Restore our Ocean and Waters (EC) DG Mare

14.25-15.20 Demonstration of innovative solutions for the Mediterranean community of actors for the Mission

Pitch from selected solutions identified in cooperation with the 7 BlueMissionMed National Hubs (North-South Med).

15.20-15.50 Society4Med: award to celebrate the best initiatives involving citizens in transformative actions implementing solutions to reduce and prevent pollution from ocean and waters.

3 Inspirational case studies (WWF Med, La Saison Bleue, Prep4Blue)
“Society4Med” awarding ceremony
“Society4Med” winners pitching sessions

15.50-16.00 Q&A session and conclusion by the Chairs